Located on the site of the former Holiday House,designed by world-famous architect Richard Neutra.It opened its doors in 1948,immediately established itself as the ultimate destination,hosting Frank Sinatra, Shirley MacLaine, and Lana Turner.it also was the place where a then-unknown senator from Massachusetts by the name of John F. Kennedy began a lengthy affair with Hollywood legend Marilyn Monroe.In 1983, Holiday House ended its glorious run when Harvey Baskin,purchased it and created what is known today as Geoffrey's Malibu.